Optical wireless comms

How we utilise wireless communication 

Connecting Dots

An optical wireless communication system allows far greater numbers of updates enabling dynamic pricing environments, and supports advanced solutions such as;

  • In-store geo-location for product positioning.

  • Advanced low battery usage shelf edge camera integration and activation

  • Instant flash for click and collect/pick to light and rapid replenishment.

Wirleless Coms

Ultra-low power consumption.

 This allows Pricer to deliver ESLs with (in many cases) double the usable power capability of the nearest radio-based competitor

Wirleless Coms

Scalability

Massive scalability – for a demonstration of the massive scalability of infrared communications, please see such example as when Montreal company PixMob lights up 2020 Super Bowl halftime show with 65,000 wristbands.

Wirleless Coms

Light based 

Interference free, flexible and reliable communications – light based communications are widely used in the most demanding and hostile environments in which radio or Wi-Fi based systems are either not allowed or cannot operate such as airplanes, hospitals, industrial production and military systems. Infrared is not line of sight – think of a light on a side table still providing illumination under a coffee table – and as such is ideal for use in retail environments that already have an excess of Wi-Fi and radio-based congestion as well as metal shelving that creates “dead-spots” for radio-based ESLs.

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Wirleless Coms

Integration

Leaving spectrum for radio-based systems that may be also required within the store environment for such systems as robots, cameras, other IOT devices and associate devices such as PDAs.

Infrastructure requirements 

To provide the coverage and advanced solutions, Pricer deploys transceivers in a structured pattern across the ceiling of the store. Infrared is not line of sight (light reflects highly effectively creating wide dispersion areas) and can reach all areas of the store. The requirement for a structured approach enables ESL geolocation and positioning through sophisticated trilateration.

PRICER 1.jpg

The transceivers (also known as optical access points) connect through a wired Ethernet network to an in-store base station or direct to the cloud based Pricer Plaza SaaS system depending on the required or requested deployment model.

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Image by Markus Spiske